Product Innovation- Mengniu
The campus recruitment offers of Mengniu are waiting for you！
Company profile：
As China’s leading dairy manufacturer, Mengniu focuses on producing nutritional, healthy and tasty dairy products for customers worldwide. 21 years of experiences enabled Mengniu to develop a diversified product matrix, including liquid milk, ice-cream, infant formula, cheese and etc.
Mengniu organised a campus innovation competition in order to recruit students with creative ideas！
Campus Innovation Competition Introduction
The competition aims to provide a platform for university students to showcase their innovative thinking and professional skills. We welcome students from different backgrounds and cultures to join us and explore new possibilities in the "nutrition world" with imaginative ideas! Here, you will collaborate with like-minded partners, starting from a keen insight, exploring innovative breakthroughs in new product categories, data-driven business model innovations, technological research and development innovations, and marketing innovations.
The champion team will get the campus recruitment offers of Mengniu!
Competition Format：
Teams consist of 3 members.
Submission Requirements：
- Innovative content related to the selected competition theme within 20 pages, including but not limited to insights into needs, innovative ideas and thoughts, implementation pathways, etc. The submitted document must be in PDF format.
2.An explanatory video within 15 minutes (limited to AVI format, under 500MB).
3.Before November 10th, click the link below to enter the competition registration page and submit the proposal and video together to the designated competition email: campus@mengniu.cn
Registration link: https://www.wjx.cn/vm/PcES7b5.aspx#
Topic Directions
Proposal 1: Innovative New Product Categories
You need to use sharp insights to identify core target groups and match them with highly targeted dairy products that can solve specific problems and have unique selling points.
Proposal 2: Data-Driven Business Model Innovation
You can build digital products or services around consumer nutrition and health needs using data-driven technologies. You can also apply technologies like AI, including GPT, image recognition, and speech recognition, to various health scenarios and create complete commercial projects.
Proposal 3: Technological Research and Development Innovation
Utilize your scientific talents and creativity to conduct basic scientific research in the field of nutrition and health, or attempt to develop new technologies, raw materials, and formulas that can enhance the nutritional and health value of products. From theoretical foundations to technical practices, demonstrate your original scientific research and innovation capabilities from multiple dimensions.
Proposal 4: Marketing Innovation
Explore from the perspective of campus trendsetters, how to create more connections between True Fruit Juice and young people with innovative ideas. From co-branding, content marketing to offline events, you can boldly unleash your imagination and create the most outstanding marketing events.
Competition Schedule:
September 1st: Registration and Project Proposal Submission Start
November 10th: Registration and Project Proposal Submission Deadline, Preliminary Evaluation
Mid to late November: Announcement of teams qualifying for the Finals, Finals Selection
December: Ultimate PK among the top 10 teams, Final Roadshow
Email address：campus@mengniu.cn
For more information，please click the link：https://shop130370077.m.youzan.com/v2/feature/Tts28WnapR?common%2Furl%2Fcreate=&kdt_id=130177909&scan=3&from=kdt&shopAutoEnter=1