International Sales and Marketing Assistant
Job Title: International Sales and Marketing Assistant
Reports To: Head of International Marketing
Location: Central London office with 2 homeworking days per week
Position: Full Time
Closing Date: 5th July 2024
Responsible For: Working as part of a small team to support the delivery of campaigns to promote awareness of Norton textbooks and courseware to academics across Europe, the Middle East, Africa, Asia, and Australia. Providing key administrative support to the international college department. Additionally, responsible for inside sales activities, including engaging with potential and existing customers to drive sales, and managing customer relationships.
About W.W. Norton & Company
W.W. Norton & Company Inc. is an independent, employee-owned company, established in 1923 in New York. We are a leading publisher of university textbooks and cutting-edge digital courseware with a particular focus on English, Economics, Social Sciences, Bioscience and Psychology. Norton has a renowned trade list of non-fiction and fiction as well as a professional list, focusing primarily on psychotherapy. From our London office, we market and sell the lists to the UK, Europe, the Middle East, Africa and Asia.
Roles and responsibilities
- Marketing outreach - assist the Marketing Manager in the planning and implementation of marketing campaigns including e-campaigns, webinars, and marketing reviews etc.
- Designing marketing collateral – handouts, brochures, sales tools for the Academic Consultants and freelance reps to use in sales meetings and presentations.
- Inside Sales Outreach – progress new sales opportunities by following up with inbound leads, and e- campaign responses, to move opportunities through the pipeline.
- Digital product support – promoting Norton’s teaching and learning tools to adopters and takeaway opportunities in territories not covered by field Academic Consultants.
- Ebook code generation – managing the code creations for trials, Wiley stock, website stock, customer service issues, VitalSource eBook codes.
- Market research - Carrying out extensive research on course opportunities, lecturer information and competitor texts to enrich our data and increase sales outreach.
- Customer service - Taking ownership of and managing the customer service email inbox, the sampling process, and instructor resource approval - ensuring all queries are dealt with promptly.
- CRM – ensuring Salesforce is kept up to date with contact information and sales opportunity data.
- Metadata/ website management – Assist the marketing manager with the maintenance and data quality of product information, ensuring the metadata/pricing information is accurate and feeding correctly.
The ideal candidate has the following skills, qualities, and interests:
- An interest in higher education, with a desire to promote texts across many disciplines and an interest in the rapidly developing world of educational technology.
- Excellent attention to detail and good copywriting skills.
- Efficient, organised and able to prioritise a varied workload.
- Strong communication skills.
- Confident and Enthusiastic.
- Creative with experience using InDesign, Photohop, Canva (desired but not essential).
- IT skills, with an aptitude for quickly mastering a variety of systems/CRM.
Our benefits include:
- Generous Pension scheme – 10% employer contribute with the option for employees to contribute.
- Life assurance and income protection insurance
- Access to online GP, Mental Health and advisory services
- Subsidized eye tests
- Full subscription to the Headspace meditation app
- Minimum of 28 days holiday per year
- Access to WW Norton’s renowned Trade list of non-fiction and fiction titles
We welcome applications from any individual regardless of ethnic origin, gender, disability, religious belief, sexual orientation or age. All applications will be considered on merit.
To apply, please send your C.V. and cover letter to Lauren Quantrill lquantrill@wwnorton.com