Retail Media Executive
Company Description
With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!
Overview
What will you be doing?
This role focuses on delivering market leading advertising campaign activation, optimisation and performance analysis for some of our key clients.
Once your initial training and onboarding completed, you’ll be responsible for supporting in the day-to-day running of your clients advertising campaigns on various platforms, such as Amazon Ads, Epsilon Retail Media, and Criteo Retail Media Platform.
Responsibilities
- Learn to effectively launch and optimize advertising campaigns on Epsilon Retail Media, Criteo, and Amazon Advertising.
- Analyse campaign data to identify trends, opportunities, and new keywords for optimizing and scaling client accounts.
- Create reports and dashboards to showcase campaign performance to both internal management and clients.
- Assist in developing media plans, including providing spend forecasts and strategic recommendations to optimize campaign performance.
- Gain understanding of how media investments are booked, reconciled, and billed to clients.
- Utilize strong numerical skills to contribute to exceeding client revenue goals through data-driven campaign management.
- Comfortably present campaign results and strategic insights to clients via video conferences on a regular basis.
Qualifications
What are we looking for?
We are seeking an enthusiastic and entrepreneurial candidate who thrives in dynamic environments. This role presents an exciting opportunity to join a young and vibrant agency environment, working on high-profile multi-million budget accounts within the retail media sector.
Pre-requisites for the Role:
•Passion for digital marketing, retail media.
•Analytical mindset with proficiency in Excel for data analysis and reporting.
•Excellent verbal and written communication skills; comfortable presenting to clients and stakeholders.
•Ability to thrive in a fast-paced, deadline-driven environment while managing multiple tasks effectively.
•Eagerness to learn and adapt to new technologies and industry trends.
•Understanding of basic marketing metrics (e.g., CPC, CTR, ROAS) and familiarity with e-commerce platforms is a plus.
Additional Information
Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).